Blog2019-09-09T19:59:11+00:00

Effects of Badly Worded Survey Questions  

In questionnaire design text, it is both important that question-wording should express what is being measured, and that appropriate response options are provided. However, there are times the latter is overlooked, and a mismatch occurs between the question wording and response options. So, the big [...]

Reasons to Avoid Sending Mail Surveys During the Holidays

Are you wondering if you should send your mail survey so close to the holidays? Learn the two main reasons we urge you to think twice and what to do if you cannot avoid it.

Tips in Managing a Long Survey

One of the main reasons people don’t complete surveys is because they are too long and complicated. A long and complicated survey is like torture to potential respondents; it’s simply demotivating. If that’s what you’re aiming for, then go ahead and launch that survey. But [...]

Five Ways to Avoid Survey Response Fatigue

We are now in an age where sending feedback requests or surveys has never been so easy. Technology has made online surveys popular and has streamlined telephone and mail surveys to be convenient as well. Target audiences are being flooded by survey requests that survey [...]

What is the difference between First Class and Standard Class Mail?

One of the most common questions in Mail Survey budgeting is the kind of postage to use. Depending on your survey you may be able to cut on cost by using standard instead of first-class mail, however, think about this carefully, as you risk lowering [...]

What Survey Mode is Best for My Project

While there are many tools available for data collection, surveying is one of the most commonly used. Surveying is essentially a research method used to gather data from a sample of people to generalize results to a larger population and gain insights on various topics. [...]

What is a Likert Scale and How to Create One

Are you interested in finding out what you can use to measure questions that are neither agreed nor disagreed? A Likert scale can help you measure attitudes and opinions with a greater degree of nuance than simple binary questions, which offer only two answer options. [...]

What’s the Difference Between Qualitative Research and Quantitative Research?

To understand a problem, large or small scale, both high quality and relevant data are needed. If you’re a researcher, you’ll have to collect this data using Qualitative Research or Quantitative Research methods. Without a solid understanding of the difference between qualitative and quantitative research, [...]

How to Increase Mail Survey Response Rates

When you’re doing a Mail Survey Project, the last thing you want is to spend a lot of time and resources creating and sending a survey and get a low response rate. Without a sufficient response rate, results are questionable, and data quality is severely [...]

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