When done correctly, surveys are the golden key in social science research – helping us uncover the attitudes and behaviors of a target population like no other platform. As...
Successful survey projects rely on a wide range of specialized skills and technologies. Because very few organizations have the capabilities to handle the entire survey administration in-house, it is...
Here’s the truth, answering surveys is not on the list of anyone’s favorite thing to do- and without a good survey design your survey form might just end up...
Envelope teasers are typically a short message printed on the outside envelope intended to appeal to readers, getting them to open the mail packet. Non‐response reduces the effective sample...
Have you ever thought about using “research” as a means of entry or acceptance to make a sales pitch for your company’s product or services? If so, you might...
Jargon is particular words or expressions of any profession, trade, science, or hobby that loses meaning when used with ordinary people outside that respective group. These terms are used...
In questionnaire design text, it is both important that question-wording should express what is being measured, and that appropriate response options are provided. However, there are times the latter...
Are you wondering if you should send your mail survey so close to the holidays? Learn the two main reasons we urge you to think twice and what to...
We are now in an age where sending feedback requests or surveys has never been so easy. Technology has made online surveys popular and has streamlined telephone and mail...
Are you interested in finding out what you can use to measure questions that are neither agreed nor disagreed? A Likert scale can help you measure attitudes and opinions...