Creating a Data Schema
At long last, you’ve made it to the data collection stage of your survey project. It’s time to warm up the automated data collection equipment, make sure everything is programmed correctly and prepare for the results to come in. As with each stage of survey [...]
Automated Data Collection: Which Approach is Best?
Long gone are the days when mail survey responses were collected manually and key entered into digital format. Today, the question isn’t whether you should automate, but rather which automated data collection approach you should be using. The most commonly used data capture technologies in [...]
3 Survey Incentives to Explode Your Response Rate
So, your compelling survey is ready. Your questions are set, the forms are designed, and your mailing list is finalized. Then suddenly, it hits you. What if you don’t get enough responses? Enter “Survey Incentives.” While mail surveys are proven to deliver the highest response [...]
Why Mail Surveys Are Thriving in the Digital Age
Mail surveys are one of many quantitative research data collection methods that helps answer the “why” and “how” of human thoughts and behavior. It is an integral part of political & social science, social work, and education research. Believe it or not, mail surveys are [...]
The Truth Behind Gift Card Incentive Offers
As a leading provider of survey mailing services, we see just about every kind of incentive offer out there. These days, it seems everyone is on the Gift Card bandwagon. And for good reason. They work! But all Gift Cards are not the same. In [...]
The Most Important Skillsets for In-House Survey Projects
If you are planning to effectively and efficiently handle a large-scale survey project in-house, knowing the questions you want to ask your target respondents is only the beginning. You also need to have access to a wide range of specialized skillsets. This is because practical [...]
Overcoming Survey Budgeting Challenges
Establishing a budget for your survey project is challenging. There are many facets to consider. It’s tempting to pull a number out of the air that sounds reasonable and then fit the costs for your survey within that pre-determined budget. That’s an easy way to [...]
Good, Fast, Cheap – Pick Two
The other day I got into a heated discussion with a colleague about this quote. You can Google it and it will return 100’s of pages and images. It appears that there are even businesses that post signs, telling their customers they can only have [...]
Choosing the Right Sample Size
Choosing the right sample size is vital to accurate survey outcomes. With the right number of survey respondents, your target population will be represented with acceptable accuracy. Although it may seem like a simple undertaking, you must put a lot of thought into determining your [...]